Title : Social Media and Peer Advertising
The current generation of young adults in America almost all use social media in order to communicate and connect with friends, family, and the world. These days, it's harder than ever to find someone without some kind of online footprint, a trend resulting from the integration of technology into our daily lives from a young age. The use of social media and technology has changed how we reach one another, how we communicate, and how the world reaches us. So, with all of this change going on, businesses have to be looking for a way to use social media to their advantage. While we have all seen and been annoyed by traditional advertisements online for different companies, businesses have started to reach their target market in a new way through social media. Through social media, people can share pictures, ideas, and thoughts with one another and companies are always present in the products behind these moments. Through peer exposure in this way, companies were given a taste of the power of social media. The right person with the right logo can boost sales of a product even before it hits the shelves. This power lead to companies coming up with new ways to amplify their presence in social media interaction, whether it's asking consumers to post a picture emphasizing a brand, use a corporate hashtag, or to re-post an official corporate advertisement. Many studies have been done with regards to the effects of advertisements online and how likely they are to result in an increase in revenue, but there are still questions about the effectiveness of social media for advertising and how much additional power it gives to a corporate advertising scheme.
Methods
Participants: Over 20 current University of Iowa students participated in a survey taken online over Survey Monkey.
Procedure / Questions: On Survey Monkey, participating students answered these questions -
- Do you use some sort of social media regularly?
- Do you use an ad-blocking software?
- How often do you check social media throughout the day?
- On social media, how often do you see brand or company names in posts made by contacts on social media?
- Do you feel that these posts result in you purchasing something made by a company?
- Do you feel that seeing a company or brand name through social media exposure serves as a reminder or the motivation to buy a product?
Your topic is clearly justified why it is important and you also stated your research questions. Related research needs to be incorporated into the intro because this way you can use that past research to lead up towards where you identify your gap. The language is clear but tried to use change out some words with some more scholarly words to sound more professional to the audience.
ReplyDeleteYou do start off by using the correct headings but you need the data which includes how many survey questions there were as well as a data analysis section. Instead of saying over 20 students specify exactly how many participants there were. Lastly, make procedure and questions into two different categories.
You did a great job introducing the topic and giving the reader some back round. You clearly stated why the topic was important. You didn’t mention any related research and there has to be some similar research out there. You clearly stated the research question. The language you used fits well with the assignment and I didn’t find any grammar errors.
ReplyDeleteYour methods section is very brief. You shouldn’t put your survey questions in the methods section, put them in the appendix. The headings are clear. Go more in depth in your procedures. You need to add a results section so you can analyze the data. (You probably didn’t have enough data yet).